Archrock

Archrock is one of the largest natural gas compression companies in the United States. When an oil well is drilled, Archrock assembles the plan to get the gas out of the well and to refinement. Uptime is their motto, so everything we created for this campaign needed the word ‘Uptime’ as its backbone. The team is what makes Archrock successful, and this is what they wanted to focus on - 4 unique characters who have different roles in sustaining uptime for their clients, in one of the most harsh landscapes in the world, The Permian Basin surrounding Midland, TX. Our crew spent a week in The Permian, venturing hours into the wilderness to showcase how hard their team works and what they’re capable of.  The primary objectives of this campaign is to put the team at the forefront of the service offerings, recruit new talent and to differentiate them from their competitors.