DPR Construction, who has shaped much of the Austin skyline, is building Block 71 - which will be the largest office tower in town. In the center of the intended footprint, is Ashbel Smith Hall - which is surrounded by other DPR constructed towers and a historic monument. DPR hired our team to document the months leading up to the scheduled implosion and get creative with our storytelling in the edit. We worked to incorporate the teamwork and precision required from the DPR teams, and build anticipation for the detonator to be activated.
American Advertising Awards: Bronze - Branded Content more than 60 seconds
The Telly Awards: Gold - Branded Content Live Experiences
The Telly Awards: Silver - Branded Content Cinematography
Client: DPR Construction
Director/Writer: Emmanuel Osei-Kuffour
Producer: Nina Juliano
Director of Photography: Justin Sweidel
Drone: Jesse Wolter
Assistant Camera: Brandon Brumfield
Editor: Christopher Shepherd
Sound Design/Mix/Master: Christopher Bourque
Color/Finishing: Justin Sweidel
Voiceover: John Klug
Music: Max Herve - The Destiny | Garret Bevins - Launch